Here's the writing prompt I gave my choir students: Singer and songwriter Barry Manilow is well known for his pop music hits. But Manilow has written other tunes that millions of people hear every day: the jingles for products including Band Aids, State Farm Insurance, Stridex and Chevrolet. What is your favorite commercial jingle? Have you ever purchased the product it advertises? Why? And this is my reply:
Commercial jingles are so much fun! I find myself singing them all the time. My husband says I’m susceptible to them. Maybe it’s true. But I think in some WEIRD way, they have enriched my life!
One of my favorite commercial jingles from when I was a kid was Oscar Mayer’s bologna commercial. I loved that the little boy would sing about his bologna’s first and last name. I still sing this song when I fix sandwiches.
“Plop, plop, fizz, fizz Oh what a relief it is!” That little melody always pops into my head when ever I have a stomach ache. Alka-Seltzer is a life-saver sometimes!
I can’t stand Dr. Pepper. My husband likes it. But I want to be a Pepper when ever I hear the song “I’m a pepper. He’s a pepper. She’s a pepper. Wouldn’t you like to be a pepper too?”
Coco-Cola’s classic ad “I’d like to buy the world a coke” brings tears to my eyes. It was simple, yet refreshing. But it hasn’t made me a coke fan. I still prefer Diet Pepsi.
I’m allergic to cats. So is my husband and daughter. I’ve never been a real cat fan. But Meow Mix commercial can definitely get stuck in your head. Singing “Meow Meow Meow Meow” really can drive you crazy! But it’s a lot of fun too!
And one that drove me absolutely crazy was Desert Automobile’s add in Las Vegas. They took the Ghost Buster theme and sang “Who you gonna call? Call Desert!” My daughters loved the song, but didn’t realize it was really a rip off. I had to rest Ghostbusters for them so they could hear the “real” song!
So yes, commercial jingles have enhanced my life! I hope I get to hear many more memorable ones!